Product Innovation
Managing Product Innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act.
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Product Innovation, Interactive Learning and Economic Performanc
The aim of this book is to contribute to the understanding of product innovation - how it takes place and how it affects firms and the economy. It links product innovation to interactive learning and to the performance of firms.
Merchant: eBooks
Product Innovation
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process.
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Managing New Product Innovation
New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down.
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Diffusion of Innovations
At the heart of DIFFUSION OF INNOVATIONS is Rogers' basic belief in the innovation/adoption cycle, detailing the time line in which products new to the market lag before wide adoption. While early adopters will always exist, Rogers contends, the b... Copyright (C) Muze Inc. 2005.
Merchant: Overstock Books