Managing Innovation
Managing Innovation (Paperback)
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Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act.
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Creativity, new ideas, innovation - in any age they are keys to success, but in today's whirlwind economy they are essential for survival itself.
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