Wiley Online Marketing Heroes - Interviews with 25 Online Marketing Gurus

Learn online marketing skills than from those who have already been successful. Online Marketing Heroes: Interviews with 25 Online Marketing Gurus is where you'll hear the experts talk shop with Michael Miller. They have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, Head of Yahoo! Search Marketing. Research online retailing with Travelocity's Jeffrey Glueck. And more interviews with today's top Internet marketers?email marketers, Web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing. Interviewees include: Joan Holman, Joan Holman Productions Greg Hartnett, Best of the Web, Hotel Hotline Jacob Hawkins, Overstock.com Mark Oldani, Circuit City Direct Jeffrey Glueck, Travelocity Lauren Freedman, the e-tailing group, inc. Tamara Adlin, adlin, inc. Steve Rubel, Edelman Greg Jarboe, SEO-PR Eric Ward, Link Marketing Consultant Jordan Gold, Freedom Heather Lloyd-Martin, SuccessWorks Chris Baggott, Compendium Software Ed Shull, NetResults Brian Lusk, Southwest Airlines Lee Odden, TopRank Online Marketing Jill Whalen, High Rankings Liana Evans, KeyRelevance Perry Marshall, Perry S. Marshall & Associates Kevin Lee, Didit Paul O'Brien, Zvents Ron Belanger, Yahoo! David Fischer, Google Phil Terry, Creat